Pre-production of the Public Service Announcement (PSA) required that the team, Matthew Kitchens, Danielle Norris, Phelecia Zilch, and myself collaborate on the topic for the PSA. Through the use of GoogleDocs, the team discussed various topics ranging from childhood obesity to the common topic of students with untucked shirts. All members of the team experience this problem on each of their respective campuses. Tasks were identified and each member of the team was given a choice of the task they preferred. Tasks were divided as: Matthew Kitchens – screen writer and narrator; Phelecia Zilch – shot list, production proposal, and securing copyright for the PSA, Danielle Norris – film editor and posting of PSA on YouTube; and Kathy Miller – creation of storyboard and filming. Throughout the production process, the team continued to collaborate through GoogleDoc and email. Through the collaborative and cooperation of the team, the PSA was completed in a timely and professional manner.
How could the PSA be improved? The editor, Danielle, did an excellent job of adhering to the guidelines that the PSA be one minute or less. I feel that if we would have been able to add between 15 to 30 seconds to the PSA, we may have been able to include the rationale behind choosing of the topic of untucked shirts.
Copyright for the PSA was secured through CreativeCommons.com. The attributes for the video were designated as: free to copy, distribute, and transmit the work while providing attribution of the work. The work is not for commercial use and it may not be altered in any manner.
Working with Matthew, Danielle, and Phelecia has been, once again, been a positive experience. Since the team is composed of four over achievers, getting the tasks divided and completed was an effortless process.
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